About Us

About Us

" call us an ideas led digital marketing agency"

Welcome to our digital home!

We are an ideas led digital agency and we focus on conceived, crafted and contagious ideas for the digital age.

Stay a while and get to know us. Even better, drop us a line, phone us or drop by for a coffee. We would be more than happy to talk to you about what we do and we would love to hear about what you do.

At Upfront we are Digital Marketing Evangelists. We live, breath, eat, sleep digital in all its forms and we love it. We have been in this game since 1998. 4 years after the first banner made an appearance with its now mythical 44% Click Through Rate. Since then a lot has changed, digital has grown up, yet it is still misunderstood and still misrepresented.

Upfront has been created with the sole aim of helping our clients get the most out of digital.


At Upfront we believe in quality. Quality underpins what we do, how we do it and why we do it. We employ passionate people who put passion and attention to detail into what they do.




In order to synchronize all our working parts, we follow an internal doctrine that focuses our thinking. This in turn allows us to accomplish great work for our clients.


An authentic and exciting idea is a journey. It begins by delving into the very nature of our client's brand and their consumers - what truly makes them tick. What truly makes them special. From there we discuss, plan and generate ideas that spark an engaging shift in thinking and action.


Getting an idea from pen to paper is a process of care and attention. It is not about point and click. It is not about adapting previously used ideas. It is the inspiring thought communicated in a simple, shareable and engaging fashion. On paper or the screen. It is about using creativity and technology in a way that is intuitive and inviting. It is about making engagements natural and streamlined. It is about taking pride and transmitting pride in one's work.


Ideas that are well conceived and mindfully crafted are naturally contagious. Quality speaks for itself. Quality garners attention. Quality gets shared.

Case Studies


Case Studies

Bosch Clean Diesel

Malaysian Airlines




Power 98 FM


Our Team

Our Team

Harmony is a key principle for us! It allows our teams and individuals to trust each other. Understanding that their input will be respected and that their work will be elevated by the contributions of the wider team.

The creative department seamlessly fuses with the execution and technology department. The search team is one with the social team and insight and analytics are part of what everyone else does. For us, it means a stimulating and rewarding workplace. For our clients, it means harmonized solutions that are engaging, effective and accountable.

  • Thorsten Nolte
  • CEO and Founder

  • Manu Menon
  • Managing Director,


  • Nev Simms
  • Chief Technical Officer

  • Ronald Garcia
  • Managing Director,







    31B/33B New Bridge Road Singapore 059394
    P (65) 6225 7655
    F (65) 6225 9970
    E info@upfrontmedia.asia


    A-28-3A, Tower A, Menara UOA Bangsar, No. 5, Jalan Bangsar Utama 1, 59000 Kuala Lumpur, Malaysia
    P (603) 2201 0712
    F (603) 2201 0712


    18A The Fort Residences, 30th Street corner 2nd Avenue, Bonifacio Global City, Manila, Philippines
    P (632) 553 9907
    F (632) 553 9907